As one of the first news organizations to expand to the smart television market, TIME was looking for an easy way to connect TV viewers with its rich content (editorial, photography, video). I guided the design process for the TIME TV app — from early prototyping to final QA. Since its debut in the Samsung Apps marketplace in late 2011, the TIME TV has seen over 100,000 downloads.

Television Interface Design

Company: TIME

Role: Design & UX Direction

Year: 2011